LOS ANGELES, CALIFORNIA
Senior Creative Marketing Executive with over 20 years of award-winning global marketing and Fortune 500 brand campaigns.
Experienced professional specialized in developing innovative and disruptive marketing campaigns that push the boundaries of technology, design, culture and advertising.
Extensive background in defining and broadening creative vision and strategy, leading in-house and external agency teams focusing on all facets of marketing, which include long from and short form original and branded content, social, publicity, media and partnerships.
Lead creative discussions between Studio Executives, Filmmakers, Talent and Brand Partners. Communicate creative vision and strategy across various departments to ensure consistent execution.
Drive ideation and brainstorming sessions with digital and traditional marketing stakeholders. Focused on brand cohesion, innovations and current digital trends.
Hands-on approach with a solid history of mentoring and providing leadership to team members.
Extremely passionate about creating exceptional work, growing relationships and elevating the culture.
20th Century Fox
Vice President Executive Creative Director
September 2011 – Present
Experience presenting and working closely with Filmmakers, Talent and key Fox Executives to ensure that both the film’s strategic needs are met, while also delivering on key aspects of the Filmmakers’ vision.
Spearhead the creative strategy and execution for over $100MM+ annual digital media spend, working closely with key partners including Facebook, Snapchat, Instagram, YouTube, Apple, Vice, Musical.ly, Twitter and Spotify to develop immersive new experiences leveraging first to market platform enhancements and product features.
Develop campaign executions that generate organic buzz and publicity with key partners, such as NASA, Amazon, NatGeo, NY Times, Google, Ubisoft, Brown-Forman, Comic-Con, and Reddit.
Identifying and manage advertising and entertainment agencies, creative talent and influencers for individual film properties. Working closely with all stakeholders to ensure that the results and experiences were balanced and successful.
Creation of Storytelling and Publicity-driven short and long form video content. Managing all aspects from storyboarding, copywriting, production and directing special shoots with film Talent and sourcing talent for original content pieces.
Lead on social campaigns that encourage interaction, growth and generate awareness throughout the duration of the marketing window.
Established and maintained strong relationship with divisions to develop cohesive campaign strategies internally/externally including Production, Creative Advertising, Creative Content, Media, Exhibitor Relations, Music, Franchise, Home Ent., Events, Gaming, Promotions, Publicity, Book Publishers and Record Labels.
Deadpool Franchise, X-Men Franchise, Wolverine/Logan Franchise, Alien Franchise, Planet of the Apes Franchise, Kingsman Franchise, The Martian, Peanuts Movie, Greatest Showman, The Revenant, Hidden Figures, Gone Girl, Book of Life, Die Hard Franchise, Diary of a Wimpy Kid Franchise, Dreamworks and Blue Sky Films.
Vice President / Creative Director
January 2008 – August 2011
Creative Lead on all Heavenspot projects with responsibilities of overseeing Creative, Production, Time, Budgets and Hiring. Worked hand in hand with the sales team and successfully expanded the business portfolio from Entertainment to Internationally recognized Fortune 500 brands.
McDonalds, Adobe, Motorola, Marvel, Hewlett-Packard, Mattel, Walt Disney Pictures, Walt Disney Imagineering, Walt Disney Records, Warner Brothers Pictures, Warner Brothers Home Entertainment, HP, Quiznos, Demand Media, Electronic Arts, 20th Century Fox, MLB, Nickelodeon, Sony Pictures Entertainment, Sony Online Entertainment, Spin Master, Yahoo!, Zynga, Teen Nick, Disney Channel, Star Scientific, Columbia Pictures, TriStar Pictures, Paramount Pictures, Crackle, and Focus Features.
SONY PICTURES IMAGEWORKS INTERACTIVE
Digital Creative Lead
January 2002 – January 2008
Creative Director on over 150 campaigns a year for supporting Film, TV, Home Entertainment, International, as well as in-house start up divisions. Built and managed a team of over 30 Designers, Animators and Developers in what was the largest in house studio team. Additionally was the Internal creative consultant to many Sony Pictures and Sony Corporation of America groups in respects to online, print, and broadcast marketing projects.
January 2001 – January 2002
Led the creative for the world’s first streaming video services for mobile networks in Asia and Europe with deployments in over 45 territories worldwide.
Sony Pictures Entertainment
February 1997 – January 2001
Designed and led Marketing experiences and Media supporting Film, TV, Home Entertainment, International, as well as in-house start up divisions. Internal creative consultant to many Sony Pictures and Sony Corporation of America groups on online, print, and broadcast marketing projects.
Executive Creative Director / Co-Founder
January 2001 – January 2012
Co-Founded the children line Jeeto! which was a Fine Art and Clothing Company sold internationally from local boutiques such as Kitson to retail department stores such as Nordstroms.
School of Art + Design : Bachelor of Arts in applied Arts and Sciences
Field of study: Graphic Design, Design and Branding: Marketing
Key Art Gold (Logan Integrated Campaign)
Key Art Gold (Logan Crushing Adamantium with Hydraulic Press)
Key Art Silver (Hidden Figures - Cast ALT Poster)
Key Art Silver (Hidden Figures - Character Series ALT Poster)
Key Art Silver (War for the Planet of the Apes Compassion)
Key Art Silver (Morgan Beautiful Baby)
Key Art Bronze (X-Men Apocalypse : Fables of the Flush & Fabulous)
Key Art Grand 2016 Studio of the Year
Key Art Grand 2016 Theatrical: Integrated Campaign (Deadpool)
Shorty Awards 2016 - Entertainment (PeanutizeMe.com)
FWA 2016 Mobile Site of the Day (Peanuts Movie Official Website)
Tumblr 2015 - Top Sponsored Post (Poltergeist)
Clio Awards - Grand Key Art (Taken 3 LinkedIn)
CSS Awards (WarOf1996.com)
W3 Gold - (Taken 3 LinkedIn)
W3 Gold - (Taken 3 Official Website)
Key Art Silver - (X-Men: The Bent Bullet)
Key Art Silver - (Dawn of the Planet of the Apes Official Website)
W3 2014 (Dawn of the Planet of the Apes Official Website)
Awwwards 2012 (X-Men: Official Website)
Awwwards 2012 (X-Men: The Bent Bullet)
FWA 2014 (Dawn of the Planet of the Apes Official Website)
FWA 2013 (X-Men: The Bent Bullet)
One Show Bronze 2013 (WeylandIndustries.com)
Cannes Gold Lion - “Best Integrated Content Campaign” (Prometheus)
The Hollywood Reporter - Key Art Bronze - Percy Jackson: Sea of Monsters Campaign
Davey Award 2013 Gold Online Advertising (Turbo)
IAB MIXX Awards 2013 - Gold - Viral / Word-of-Mouth - Prometheus Integrated Campaign IAB
MIXX Awards 2013 - Silver - Special Innovation - Prometheus Integrated Campaign
The Hollywood Reporter - Key Art Gold - Innovative Media (Prometheus)
The Hollywood Reporter - Key Art Gold - (Weylandindustries.com)
CSS Awards 2012 (Prometheus)
CommArts Webpick of the Week 2012 (Prometheus)
Awwwards 2012 (Weyland Industries)
Awwwards 2012 (Project Prometheus Training Center)
FWA 2012 (Project Prometheus)
FWA 2012 (Abraham Lincoln : Vampire Hunter)
FWA 2012 (Weyland Industries)
FWA 2011 (Brian Wilson’s Beard)
Webbys 2010 (Adobe Brilliant)
HOW Magazine’s 11th Annual Interactive Design Award (Adobe Brilliant)
GD USA 2009 (Adobe Brilliant)
Davey Award 2009 (Adobe Brilliant)
Davey Award 2009 (Heavenspot.com)
Promax 2004 (SonyPictures.com)