Truth has no temperature.
Directed by Sir Ridley Scott, screenplay by Cormac McCarthy, The Counselor stars Michael Fassbender as the titular Counselor—who gets in over his head in a drugs deal around the troubled Juarez, Mexico / Texas border area—as well as Cameron Diaz, Javier Bardem, Penélope Cruz and Brad Pitt. The film deals with themes of greed, death, the primal instincts of humans and their consequences.
The Official Site
The site for this film warranted a bold fashion pedigree look with a muted overall tonal value, matching the location as to where the film was set. I brought the characters to the forefront as the personalities needed to have their connected story lines captured and displayed. The interwoven scenic transitions set the stage for the characters and were used as device to bring you into their individual thought process.
The One Sheet
When Sir Ridley Scott was presented the site comps, he asked that the entire campaign mimic the look. The poster, book cover and soundtrack all bore the imagery created for the site.
Below is a sampling of social art streams, set to the tone of the film and campaign, creating unique sharables that would appeal to different segments of the target.
Below is a sampling of a media execution, over 1000 pieces of art were created based on the theme below. Continuing the vibe of the film.