I've had a great run with Getty on quite a few campaigns, most notably the The Bent Bullet X-Men Days of Future Past campaign component. That project as well as a majority of agency work with Getty is strictly limited to the licensing and purchasing of images. With a little coaxing, they were gracious enough to let us poke a little fun at their business collection on iStock, which in turn garnered massive buzz for both parties.
KEY STATS (WITH MINIMAL INVESTMENT)
- Hundreds of online publications posted stories - WSJ, US Magazine, Today Show, Maxim, TIME, Forbes, ABC.com, AdWeek, AskMen, Boing Boing, Breitbart, BuzzFeed, CNN, E Online, Elite Daily, Entertainment Weekly, Esquire.com, Fast Company,Forbes, Hello Giggles, Huffington Post, IMDb, Maxim, NY Daily News, Refinery29, Slate.com, The Hollywood Reporter, The Week, Time, USA Today, Vulture, Yahoo Movies, and more
- Garnering over 42MM impressions
"Vince Vaughn and co-stars Pose for Idiotic Stock Photos You Can Have for Free."
"Vince Vaughn and his co-stars including Dave Franco and Tom Wilkinson released some hilarious versions of the atypical stock photo."
"Seeing the inherent humor in such images, actor Vince Vaughn has rolled out his very own stock photos in promotion of his upcoming comedy, Unfinished Business. Hint: They are WAY better than the real thing."
"But when you recognize the team leader is Vince Vaughn, his smoldering confidence projects good laughs lie ahead."
"The genius behind this series by Getty and Fox is simply hilarious and perfectly executed to imitate poorly lit faces and fake bokeh."
"Very clever indeed"
"A great idea that fits in perfectly with the film."
"The excessively cheerful teams pointing at nonsensical graphs and overload of briefcases are a dead giveaway that whoever’s shooting them has never actually stepped foot in an office before. Even more hilarious is when you surreptitiously slip Vince Vaughn, Tom Wilkinson, and Dave Franco in there."
"Starring Vaughn, Tom Wilkinson and Dave Franco among others, these pictures will make your day! "
"Twentieth Century Fox, promoting the Friday release of the Vince Vaughn comedy Unfinished Business, has released a series of 12 stock photos with the help of Getty, and the result is a pitch-perfect parody."
"But major kudos to 20th Century Fox and Vince Vaughn for coming up with a brilliant marketing campaign for their upcoming movie, “Unfinished Business”"
"some prolific shooters have gone the extra mile and appeared in their own images, with sometimes unexpected, yet hilarious results."
"In a brilliant marketing move, 20th Century Fox has released a series of stock photos starring the cast of the not-very-good-looking office comedy Unfinished Business."
"I’ve gotta admit, I have some stock in this game. Unfinished Business, which comes out this Friday, March 6th, is a film I worked on back in 2013 while I was an intern at Escape Artists. But that doesn’t make this newest promotional effort any less AWESOME."
"In a very clever marketing move, 20th Century Fox teamed up with iStock to create a series of Unfinished Business stock photos that are free for anyone who registers."