LOS ANGELES, CALIFORNIA


EXPERIENCE


SUMMARY

+ Industry first 360 Marketing Campaigns for Entertainment, Brands, Startups and Fortune 500 Organizations.

+ Conceptual, multi-disciplinary content-driven work spanning Digital, Social, AV, Print across all Genres and Platforms.

+ Audience First approach, targeting and increasing consumer engagement, exciting and driving demand with the goal of brand loyalty.

+ Collaborative oriented approach with Executives, Team Leaders, Business Owners, Strategic Brand Partners, High Visibility Talent and Creators to bring high quality creative, above industry standards, to life. Hands on with a history of implementing quickly, efficiently, and laterally for a flawless execution.

+ Success in recruiting, on boarding and mentoring cross-functional multidisciplinary creative marketing teams. Cultivating cohesive and progressive thought leadership, workflow productivity, and increased employee dedication. Building and fostering internal teams of 30+ with additional freelance resources.

+ Initiating and leading inclusive creative brainstorming and review sessions, for short term and long term visions, ensuring departmental and cross departmental involvement, awareness and success.

+ Long standing relationships with Creative and Production Agencies, Freelancers, and Independent Specialists. Providing creative direction and collaboration to co-conceive and execute campaigns.

+ Multiple parallel campaigns managing production calendars, creative budgets, and flagging potential issues followed by creative solutions.


PARDON OUR REACH

Partner

2018 – Present

Ad Creative is often the last on the list of priorities. We set out to bring the gap between media and creative, working together for a higher ROI.

+ Brought brands a dramatic increase in performance, as high as 70%, over standard creative media campaigns.
+ Establish Agency Brand and conduct Sales & Pitches.
+ Creative Direction and Copywriting.
+ Recruit, hire and manage Developers, Copywriters and Designers.
+ Experience with the Sizmek and DV260 Platforms.


20th Century Fox

Vice President Executive Creative Director

2011 – 2018

+ Lead Creative Director on 100+ Theatrical Campaigns from the holistic big picture to the pixel, contributing to Billions in Worldwide Box Office revenue. Highlights: Logan, the highest grossing R-Rated film of 2017 with $616MM. Deadpool with $801MM the highest grossing R-Rated film of 2016. Dawn the Planet of the Apes at $710MM. The Martian, $655MM and X-Men Days of Future Past at $748MM.

+ Storytelling and Publicity-driven short and long form video content. Managing all aspects from storyboarding, copywriting, production and directing special shoots with film Talent and sourcing talent for original content pieces. Continuing the marketing through line from trailers to original pieces with original footage and partner content.

+ First to market platform enhancements and product features key partners including Facebook, Snapchat, Instagram, YouTube, Apple, Vice, Musical.ly, Twitter and Spotify. Snapchats first ever filter takeover with the X-Men key characters garnered 500MM+ views.

+ Lead on social campaigns that encourage interaction, growth and generate awareness throughout the duration of the marketing window. Largest Social/Content-Driven Campaign for Prometheus. Inspired “Logan Noir” film release through the dark film noir take on the social campaign.

+ Spearheaded the creative strategy and execution for over $100MM+ annual digital media spend.

+ Identifying and manage advertising and entertainment agencies, creative talent and influencers for individual film properties.

+ Over $1MM/yr in studio savings with streamlined Agency/Vendor approach for a higher level of creative return, efficiency and budgets.

+ Established and maintained strong relationships with divisions to develop cohesive campaign strategies internally/externally including Production, Creative Advertising, Creative Content, Media, Exhibitor Relations, Music, Franchise, Home Ent., Events, Gaming, Promotions, Publicity, Book Publishers and Record Labels.


Heavenspot

Vice President / Creative Director

2008 – 2011

+ Creative Lead on all Heavenspot projects with responsibilities of overseeing Strategy, Production, Time, Budgets and Hiring.

+ Worked hand in hand with the sales team and successfully expanded the business portfolio from Entertainment to Internationally recognized Fortune 500 brands.

+ Led ideation and formal pitches to new and established clients.

+ Hands on management with the creative, development and producing teams.

+ Assisted in establishing and enhancing the agency brand.

Clients include: 
McDonalds, Adobe, Motorola, Marvel, Hewlett-Packard, Mattel, Walt Disney Pictures, Walt Disney Imagineering, Walt Disney Records, Warner Brothers Pictures, Warner Brothers Home Entertainment, HP, Quiznos, Demand Media, Electronic Arts, 20th Century Fox, MLB, Nickelodeon, Sony Pictures Entertainment, Sony Online Entertainment, Spin Master, Yahoo!, Zynga, Teen Nick, Disney Channel, Star Scientific, Columbia Pictures, TriStar Pictures, Paramount Pictures, Crackle, and Focus Features.


SONY PICTURES IMAGEWORKS INTERACTIVE

Creative Director

2002 – 2008

+ Creative Director on over 150 campaigns a year for supporting Film, TV, Home Entertainment, International, as well as in-house start up divisions.


+ Established from the ground up and managed a team of over 30 Designers, Animators and Developers in what was the largest in house entertainment studio team.


+ Internal creative consultant to many Sony Pictures and Sony Corporation of America groups in respects to online, print, and broadcast marketing projects.

 


Packet Video

Art Director

2001 – 2002

+ Built a Fine Art and Clothing Company fro kids from the ground up.


+ Creative Director and Designer on all products and sales/marketing materials.


+ Door to door sales that eventually led to retail stores international from local boutiques such as Kitson and to large retail department stores such as Nordstroms.


+ Sourced and managed suppliers for product manufacturing.


+ Identified and managed sales rep team that led to $400k in annual gross sales.


Sony Pictures Entertainment

Art Director

1997 – 2001

+ Designed and led first to market experiences and Media supporting Film, TV, HomeEntertainment, International, as well as in-house start up divisions.


+ Internal creative consultant to many Sony Pictures and Sony Corporation of America groupson online, print, and broadcast marketing projects.

 


Jeeto!

Executive Creative Director / Co-Founder

2001 – 2012

Co-Founded the children line Jeeto! which was a Fine Art and Clothing Company sold internationally from local boutiques such as Kitson to retail department stores such as Nordstroms.

 


BRANDS

Brands.jpg

EDUCATION

School of Art + Design : Bachelor of Arts in applied Arts and Sciences

Field of study: Graphic Design, Design and Branding: Marketing


AWARDS

 

Key Art Gold  (Logan Integrated Campaign)

Key Art Gold (Logan Crushing Adamantium with Hydraulic Press)

Key Art Silver (Hidden Figures - Cast ALT Poster)

Key Art Silver (Hidden Figures - Character Series ALT Poster)

Key Art Silver (War for the Planet of the Apes Compassion)

Key Art Silver (Morgan Beautiful Baby)

Key Art Bronze (X-Men Apocalypse : Fables of the Flush & Fabulous)

Key Art Grand 2016 Studio of the Year

Key Art Grand 2016 Theatrical: Integrated Campaign (Deadpool)

Shorty Awards 2016 - Entertainment (PeanutizeMe.com)

FWA 2016 Mobile Site of the Day (Peanuts Movie Official Website)

Tumblr 2015 - Top Sponsored Post (Poltergeist)

Clio Awards - Grand Key Art (Taken 3 LinkedIn)

CSS Awards (WarOf1996.com)

W3 Gold - (Taken 3 LinkedIn)

W3 Gold - (Taken 3 Official Website)

Key Art Silver - (X-Men: The Bent Bullet)

Key Art Silver - (Dawn of the Planet of the Apes Official Website)

W3 2014 (Dawn of the Planet of the Apes Official Website)

Awwwards 2012 (X-Men: Official Website)

Awwwards 2012 (X-Men: The Bent Bullet)

FWA 2014 (Dawn of the Planet of the Apes Official Website)

FWA 2013 (X-Men: The Bent Bullet)

One Show Bronze 2013 (WeylandIndustries.com)

Cannes Gold Lion - “Best Integrated Content Campaign” (Prometheus)

The Hollywood Reporter - Key Art Bronze - Percy Jackson: Sea of Monsters Campaign

Davey Award 2013 Gold Online Advertising (Turbo)

IAB MIXX Awards 2013 - Gold - Viral / Word-of-Mouth - Prometheus Integrated Campaign IAB

MIXX Awards 2013 - Silver - Special Innovation - Prometheus Integrated Campaign

The Hollywood Reporter - Key Art Gold - Innovative Media (Prometheus)

The Hollywood Reporter - Key Art Gold - (Weylandindustries.com)

CSS Awards 2012 (Prometheus)

CommArts Webpick of the Week 2012 (Prometheus)

Awwwards 2012 (Weyland Industries)

Awwwards 2012 (Project Prometheus Training Center) 

FWA 2012 (Project Prometheus)

FWA 2012 (Abraham Lincoln : Vampire Hunter)

FWA 2012 (Weyland Industries)

FWA 2011 (Brian Wilson’s Beard)

Webbys 2010 (Adobe Brilliant)

HOW Magazine’s 11th Annual Interactive Design Award (Adobe Brilliant)

GD USA 2009 (Adobe Brilliant)

Davey Award 2009 (Adobe Brilliant)

Davey Award 2009 (Heavenspot.com) 

Promax 2004 (SonyPictures.com)

 



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